Cleansing 101

Cleansing morning and evening is a fundamental step in a skincare regime. Correct cleansing creates a suitable environment for the ingredients and products following, to more effectively deliver their active ingredients and nutrients, and for your skin to receive them.

Why it’s important?

  • The word ‘cleanse’ means to remove impurities or harmful substances. It is important to choose a gentle cleanser base which doesn’t damage or strip back the protective barrier but has the ability to remove impurities.
  • Following with a lotion is essential to rebalance the pH of the protective barrier whilst also giving a refreshing hydrating, pre-care action.
  • Weekly exfoliation will enable the lifting of any remaining impurities and dead skin cells providing the skin with a smoother more refined appearance.